![]() ![]() A long and text-heavy email may not get read all the way through, and so you should always prioritise essential information with a strong call to action. When working your way through that list, just remember that you don’t want to overload your email recipients with too much information. ![]() Upcoming events the company may be involved in.New blogs or engaging content recently added to the company website. ![]() Any changes to general information about the business. ![]() Case studies or success stories about the company or clients.New products or services about to be launched.Some of the topics that well-crafted company newsletters often include are: Five ways to manage your work-life balance when you work from home So, what sort of materials should you be including in an email newsletter for your company? When in doubt, think about what adds value to your company proposition, or what you like to know about the brands you shop from as a consumer. Company newsletters can be either internally or externally facing, or both, depending upon the type of content you would like to share. What should you include in a company newsletter?Ĭompany newsletters are a fantastic way to reach out to existing sales leads, customers or clients, partner companies or anyone in between. That’s why you should be working email into your companies marketing mix and the best place to start is a regular company newsletter. Better yet, customers who came to your site via email spent an average 138% more on your website than those who did not receive an email.Īt the end of the day, email is a low-risk, high-reward marketing method that doesnt need to take much time or resource. HubSpot reckons 86% of professionals prefer to use email when communicating for business purposes while 28% of ordinary consumers say they like to receive promotional emails from brands more than once a week. Why does email have such a great ROI? Simply put, because that’s what your customers want. That figure is four times bigger than the ROI of other marketing formats like social media, direct mail and paid search activity. In a 2016 joint survey conducted by the Direct Marketing Association and Demand Metric, email was found to generate a median return on investment (ROI) of 122%. But why do they do it and more importantly, why should your company be emailing customers?Ībove all else, its great value for money. Those are huge numbers, and so it goes without saying, plenty of companies are already sending out newsletters and promotional emails to their customers. Bearing that in mind, its hardly surprising researchers at the Radicati Group found that the average number of business and consumer emails that are being sent and received each day is now around 269 billion. By 2022, that number is expected to hit over 4.2 billion. Make working from home easier - with a Virtual Office ServiceĪccording to Statista, the global number of email users reached more than 3.7 billion people in 2017. That’s why your company should be using email to communicate with customers, clients and leads whenever practical. Social media and Google AdWords might have emerged as the hottest methods of online marketing in recent years but when it comes to generating better engagement and building a stronger brand reputation, email is still and always will be the undisputed king. ![]()
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